ABOUT US

Hey, I’m Jon, founder of Lost & Found.

This brand started with my own journey. I have been through transformation in different ways, first through losing a lot of weight, which helped me uncover the real me, and more recently through dealing with anxiety and mental health. Both taught me that growth is not perfect, it is messy and ongoing, but it is always worth it.

At the same time, trainers have always been a big part of my life. What I love about sneaker culture is that it is never just about the shoes. It is about self expression, community, and identity.

That got me asking a question: what if a brand could bring all of that together, the creativity and community of sneaker culture with the honesty and purpose of mental health?

That question became Lost & Found.

Lost & Found is mental health inspired streetwear for sneakerheads and self aware people who want to wear something that means something. Our designs reflect the things we all go through: anxiety, overthinking, identity, purpose. To bring that to life we created Lost characters and Found characters. The Lost characters capture the struggles and challenges we face, and the Found characters celebrate growth, confidence, and self discovery. Each one has their own story and each one is laced up in trainers that fit the mood.

You do not need a 100 pair collection to be part of it. If you are into trainers, into thinking a bit deeper, or into brands that stand for something real, you will feel at home here.

We put care into everything we make, keeping quality and meaning at the centre. And with every order, a portion of profits goes to mental health charities like CALM who support people through tough times.

At Lost & Found we believe in progress over perfection, in showing up as you are, and in clothing that carries meaning.

So if you are on your own path of self discovery or self improvement, or you just want to feel seen in what you wear, welcome to Lost & Found.

💛
Jon